ABOUT THE PROJECT
Handcrafting joy through art.
Doodle Hog is woman owned company that started as a dream, and turned into reality. They provide craft and art supplies to all ages. They have used Amazon for e-commerce but recently wanted to revamp their website to create a better experience for learning, inspiration and shopping. Together with the owner, creatives, and developers, we updated the site using Shopify.
Experience Design | Information Architecture | Prototyping | eCommerce | Website Design
01
Information Architecture
With this site architecture, it was important to let users shop in many different ways. By featured product, by age, by interest, and also by sub-brand. Within many of the products, there also comes free downloads. This was previously a challenge for the company, as customers didn’t know where to find these resources once the product was purchased. With the new architecture, I made it easy to access and navigate.
02
Sketches and Wireframes
For this project, I sketched several pages before beginning any wireframe prototypes. This was an efficient way to run ideas through business and development before focusing on branding.
03
Visual Design and Prototyping
Once my sketches and wireframes were in a good place, I worked with their product branding team to create a look that worked well with their universal logo and sub-brands. They wanted something that evoked freeform and open creativity.
