About

I am a visual and user experience designer with over 20 years of professional experience. I am a dedicated, collaborative, and honest worker that can wear many hats. I make it a priority to incorporate business, design, and technology goals. I enjoy collaborating with supportive and smart people but am a self-motivated designer that values user experience.

I am experienced with all aspects of a user-centered design process. Which includes facilitating user workshops and research, creating user flows, journey maps, architecture, wireframes, prototypes, design systems, branding, and user testing.

I would love to work with you! Please feel free to contact me for freelance projects and full-time jobs.

kelseyleedins@gmail.com


What People Are Saying

"When we started BoothCentral, we looked for an experienced UI/UX contractor in the Milwaukee area. Out of the three we interviewed, we decided on Kelsey and she has proven we made the right choice ever since. Kelsey was responsible for redesigning the UI/UX for our in-person event management platform and other side projects. While redesigning our platform UI/UX, she asked many probing and important questions we never thought to ask. She also took into consideration of our target audience, current logo and branding, and what our primary goals are. She has done great work for us for close to 5 years and has been nothing but professional and reliable.

Last but not least, she truly care about our startup and didn't treat us as just work she has to finish. She became a true member of our team and always went the extra mile to assist with whatever needed to get done."

— Ben Wong, Co-Founder & CEO, BoothCentral and Boothy

“I had the pleasure of working with Kelsey at 7Summits in both the visual design and UX capacities on a variety of complex projects across industries from 2012-2019.  

Kelsey has a keen eye for design and intuitive & thoughtful user experience. She has a unique ability to listen to a client’s or user’s pain points, understand root causes and create UX solutions that solve them.

In addition to her UX expertise, she has excellent consulting skills & the ability to “read the room”. She is a natural collaborator with clients and colleagues and is a solid communicator.

She’s a project manager’s dream to work with, because of her excellent time management and always met deadlines. While Kelsey has a client-first approach, she is able to balance the UX & UI needs with budget and timeline constraints. I hold Kelsey in the highest regard and would highly recommend her.”

— Kristin Hinkel, Director of Project Management, 7Summits an IBM co.

“You want a team member who owns more of the project outcome than just her defined part. You want individuals who understand and can convey the effort’s value to others, who motivate the team, and who want only to guide customers to the best results possible. Kelsey fully exemplifies these qualities. On the many digital projects where she and I worked together at 7Summits, Kelsey consistently provided beautiful, thoughtful, cohesive visual designs that never failed to impress our clients. But she was a unifying force on the projects as well, helping to ensure that the rest of the team was aligned to the overall goals, that the user experience was the best it could be, that the development work could be supported by the designs, that everyone remained focused and happy and engaged. In the truest sense, she has directed and helped ensure the success of projects where we worked together and she has taught me a great deal about principles of good design. Any project, any client would be dramatically increasing their chances for success to have her leading their effort.”

— Todd Nilson, Digital Strategist and Entrepreneur, Clocktower Advisors

“Kelsey is an extremely talented, hard-working individual who has a keen eye for design and a great listening ear. She is excellent with clients and adjusts well to design feedback to make sure the project’s needs are met. She listens to team members’ points of view and provides her own recommendations in a calm and meaningful manner. The work is always well done and buttoned up, she communicates clearly, and meets deadlines easily. Kelsey prioritizes multiple assignments well and is extremely accountable for her work. She’s a delight to work with and a great asset to every team. I always look forward to having her on my projects!”

— Jennifer Logemann, Senior Director, PMP, Neocol