ABOUT THE PROJECT
Website Redesign
Horizon Fitness, renowned for quality and durability in home fitness equipment, is enhancing its ecommerce website to boost online sales and conversion rates. By leveraging user data, we've prioritized each page to optimize user experience, especially for mobile users. Storytelling remains central in highlighting the distinct value of Horizon equipment.
Design Strategy | Experience Design | Prototyping | Product Design | Design Systems | Website Design
01
Sitemap and User Flows
As we incorporate new equipment and content, we're ensuring alignment with existing pages and the new page structure through meticulous sitemap and user flow planning.
02
Navigation and Footer
The updated navigation and footer are crucial for delivering a seamless experience to both first-time explorers and returning customers browsing for new products.
03
Page Design Updates
Numerous pages, including the homepage, group product pages, and feature highlight pages, have been refreshed with new content and designs. It’s important to create reusable components to be used in other areas of the website.
